Hi! I’m Jassim, a media scholar invested in altering our relationship with marketing, advertising, PR. With my experience in international forms of media my focus has been exploring the role of culture, multi-media, and the human psyche — how do we alter our way of thinking in response to the changing mediums we consume everyday? In recent years I have found myself deeply ingrained in understanding the media industry and the world it occupies through a dual-lens: content & impact. No media venture is successful without meaningful content, but impact is more than profit - every form of media affects people in a multitude of ways. With my theoretical knowledge of media and psychology combined with my practical experience in communications and research I bring an outlook and perspective unique to my field of expertise. Currently, I’m an Account Manager at the digital boutique agency Qulture.